A week-by-week roadmap showing exactly when each campaign activates, what you'll see, and how we measure success.
What happens: We finalize quiz questions with you, design result graphics featuring your characters, and set up tracking pixels. Quiz goes live on Instagram and Facebook with paid promotion starting Day 3.
Your involvement: 1 hour approval call for quiz content and graphics.
Success metric: 1,500 quiz completions, 800 email signups, 200 website visits to tim-routch.com.
What happens: We ship ARCs to 5 BookTok/Bookstagram influencers with custom quiz links. They post reviews and quiz results. We amplify their content with paid ads and repost to your channels.
Your involvement: Sign books, record a 30-second thank-you video for influencers.
Success metric: 50,000 combined influencer reach, 300 additional quiz shares, 150 new email subscribers.
What happens: Custom microsite goes live with challenge tracker, leaderboard, and badge system. Email drip begins with daily prompts. Social media campaign invites quiz participants to join the challenge.
Your involvement: Record 3 short video messages (intro, mid-challenge motivation, finale).
Success metric: 600 challenge signups, 40% completion rate, 2,000 social media impressions from user-generated content.
What happens: Weekly giveaways for best user-generated content. Live Q&A session on Instagram with challenge participants. Leaderboard winners announced. Retargeting ads begin for quiz and challenge participants who haven't visited tim-routch.com recently.
Your involvement: Host 1-hour Instagram Live, select giveaway winners.
Success metric: 150 user-generated posts with #PlayTheGameWithTim, 1,200 live viewers, 400 new followers.
What happens: Landing page launches with spin-the-wheel game offering instant prizes and pre-order discounts. Email blast to full list (now 3,500+ subscribers). Paid ads drive cold traffic to the game. Amazon pre-order links integrated throughout.
Your involvement: Approve prize list, sign 10 grand prize books.
Success metric: 2,000 spins, 450 pre-orders, 25% conversion rate on game participants.
What happens: Daily countdown emails with author notes, behind-the-scenes content, and last-chance offers. Amazon Sponsored Product ads go live. Retargeting ads hit all previous campaign participants. Final push on social media with urgency messaging and early reviews.
Your involvement: Record 5 short daily video messages, share countdown posts to your personal channels.
Success metric: 300 additional pre-orders, 5,000 email opens, 50 Amazon reviews on launch day.
Live access to campaign metrics: email open rates, quiz completions, challenge participation, pre-order conversions, and social engagement. Updated every Monday.
30-minute strategy reviews every two weeks to discuss performance, adjust tactics, and plan upcoming content. Includes screen-share walkthrough of analytics.
Comprehensive post-campaign analysis delivered Week 13 with total reach, conversions, ROI breakdown, and recommendations for ongoing marketing.
Let's get your quiz live and start building momentum for your novels.
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