All-Inclusive Strategy for Tim Routch

Character Personality Quiz

Launch an interactive quiz on Instagram and Facebook asking "Which character from Tim's novels are you?" Results drive traffic to tim-routch.com and capture 2,000+ emails. Quiz takers receive a free prologue PDF and social share graphics.

• 8 questions tied to historical themes and character arcs
• Shareable results with custom graphics for each outcome
• Email capture with double opt-in for future campaigns

Paid Social Amplification

Run targeted Facebook and Instagram ads promoting the quiz to readers of historical fiction, coming-of-age novels, and authors like Ken Follett and Kristin Hannah. Budget: $800 for 40,000 impressions.

Influencer Seeding

Partner with 5 BookTok and Bookstagram micro-influencers (10k-50k followers) to share the quiz and review ARCs. Provide them with custom quiz links to track conversions.

30-Day Reading Challenge

Launch a gamified challenge on a custom microsite. Participants track progress, unlock badges, and compete on a leaderboard. Daily prompts relate to themes in your novels (resilience, identity, historical events).

• Automated email drip with daily challenge prompts
• Badges: "History Buff," "Character Analyst," "Marathon Reader"
• Prizes: 10 signed copies, 3 video calls with you, 1 annotated manuscript

User-Generated Content Campaign

Encourage participants to share their challenge progress on social media with #PlayTheGameWithTim. Repost the best content to your channels. Run a weekly giveaway for the most creative post.

Spin to Win Pre-Order Game

Deploy a digital spin-the-wheel on a dedicated landing page. Every spin wins a prize: 20% off pre-orders, exclusive bookmarks, annotated first chapters, or entry into a grand prize draw for a signed collector's edition.

• Integrated with Amazon pre-order links
• Email capture for non-converters with abandoned cart follow-up
• Retargeting ads to quiz and challenge participants

Launch Week Countdown

Send daily emails to your list (now 4,000+ strong) with countdown graphics, author notes, and last-chance offers. Include video messages and behind-the-scenes content from your writing process.

Amazon Ads & Retargeting

Run Amazon Sponsored Product ads targeting historical fiction keywords. Simultaneously retarget website visitors with Facebook and Google Display ads showcasing reviews and urgency messaging.